Awareness Campaign ‘risk map’
To increase awareness among homeowners and architects about the potential weather damage to buildings in the area we proposed the idea of using risk maps to visually demonstrate the local danger situation and highlight the damage figures in a striking and unique way. Customized for each location, adjusting the map and damage figure accordingly, the cross-media campaign was able to cover every part of the insurance area and reach their customers effectively.
Client: Aargauische Gebäudeversicherung
Role: Art Direction, Graphic Design
@visavis AG


Credits
Creative Direction
Simon Schleuniger
Project Manager
Stefan Benninger
Art Direction
Graphic Design
Jasmin Schürch
Jasmin Schürch