As a semester project in the course ‘Digital Thinking’, the existing website of the improvisational theater Anundpfirsich had to be analyzed and redesigned. In addition to a clean structure, the client desired a bold approach and design. Our concept embraces the interactive essence of improv theater, serving as a playful bridge between the website content and the user. The website’s dark background takes inspiration from the theater stage, while, in contrast, the content and images mirror the vibrant, creative, and humorous nature of the stage performances — akin to the experience of attending an improv show. So, let the curtain rise!