As the new lead agency for the Aquilana health insurance company, we were tasked with rebranding and modernizing their logo and corporate design for the upcoming business year. The only identifying feature that should remain recognizable in the new logo is the eagle, which has been used since the very beginning. To achieve a more modern and friendly image that appeals to all age groups and potential new customers, we opted for a balanced and harmonious color palette, a clear modern font, and a more simple and soft silhouette of the eagle. These changes make the company image more accessible and appealing to a wider audience.