To develop a campaign concept for the Department of Aging and Family that highlights volunteer work done by individuals aged 60 and above, we created a concept to recognize and uplift senior citizen volunteers. The campaign aims to promote engagement opportunities, showcase personal stories, and highlight the diverse contributions of these volunteers. Through emotional narratives, portraits, and a clear Call to Action, the goal is to encourage volunteerism as an empowering choice while fostering a positive view of aging. This effort targets the older population and aims to engage the wider community, organizations, and municipalities, emphasizing the collective impact achievable through collaborative volunteer efforts.