Branding ess.tee.tisch
The Swiss chair and table manufacturer horgenglarus produces several furniture design classics, including the ess.tee.tisch designed by Jürg Bally in 1951. As part of the ‘Branding’ module, we were given the opportunity to visit the manufactury and create a design concept for this iconic piece. Our approach was heavily influenced by the table’s form, utilizing only circles and bold lines. The design grid aligns with the system of the height-adjustable table. All images are presented in black and white, complementing the aesthetics of the contrasting lines and the geometric sans-serif typeface.
Client: 2nd semester project, HV Visuelle Gestaltung
Role: Concept (i. C.), Graphic Design (i. C.)
@Schule für Gestaltung Bern-Biel



Credits
Concept
Luca Hostettler, Angelia Schmutz, Jasmin Schürch
Graphic Design
Jasmin Schürch, Angelia Schmutz