For a semester project in the subject of ‘Creation’, we were assigned to develop a campaign concept and a visual representation for an additional OnDemand service offered by VBZ. Our campaign idea focuses on the tactile motion of the ordering process, where one can order the Flexbus with a thumb movement in the app. The visual language and storyboard for the campaign concept emphasize the hand and depict the sensory experience during the ride through warm and emotive imagery. Additionally, the visuals showcase testimonials of the target audience during the journey.