Bakery Frei is a local traditional business that highly values its artisanal baking. They freshly bake bread and confectionery in 13 locations in the Baden/Zurich region every day, filling the air with the inviting scent of its products. The redesign showcases the time-honored brand and its emphasis on artisanal craftsmanship in a modern and premium way while keeping the core logo unchanged. The new design features a darker and more subdued color palette, with high-quality close-up shots highlighting the products and craftsmanship. The design is complemented by a clean sans-serif font and a handwritten typeface, along with hand-drawn icons that represent the craft.