In 2022, a new local eyewear boutique launched its branding under the theme ‘Vision Meets Pleasure’. The purpose of the branding was to convey the concept of the store’s sustainable and personal approach while also creating a friendly and harmonious atmosphere. The logo was designed to incorporate the owner's name and distinctive eyeglass shape, with the abstracted form of a human eye framing the entire design. The natural color scheme used in the branding aligns with the store’s sustainable concept and personal values. To complement the overall design, a line of posters and flyers was created, inspired by the graphic design of an eye test.