As part of the Visual Design program, the module “Brand Typography’ required students to take an established brand and reimagine it for a different industry and target audience. In this case, the brand Starbucks gets transformed into a brand for off-road vehicles called ‘BUCKS’. The new visual identity is designed to capture the essence of the driving experience, using bold typography, contrasting colors, and dynamic imagery that sets it apart from more traditional and glossy SUV advertisements. The presentation itself becomes an immersive experience for the viewer.