Corporate Design Forced Marriage Support

The Forced Marriage Support Center caters to individuals and families affected by the issue of forced marriage. As most individuals are quite young, the center aimed to rebrand itself to connect more openly and approachable with its younger demographic. The rebrand has been accomplished through emotive testimonial imagery, impactful typography, informative pictograms, and a gradient of warm, vibrant colors symbolizing change. The updated identity is now being introduced by the center on social media platforms to raise awareness of the issue and engage with potential sufferers.


Client: Verein Migration & Menschenrechte
Role: Art Direction, Graphic Design (i. c.)
@visavis AG

Credits


Project Manager

Shady Ashong, Stella Brack

Art Direction


Jasmin Schürch

Logo Design

Jasmin Schürch


Graphic Design


Sarina Schweizer